A practical checklist to reference before submitting work:
Voice & tone check
- [ ] Does this sound like we're talking to a friend about music?
- [ ] Are we being supportive rather than corporate?
- [ ] Is our "fan-first" attitude clear?
- [ ] Are we using active voice whenever possible?
Language check
- [ ] British English spellings (organiser, colour, programme).
- [ ] Contractions where appropriate (we'll, you're, it's).
- [ ] DICE-specific vocabulary (Wait List, Fan Guarantee, Get Tickets).
- [ ] No unnecessary jargon or corporate speak.
Structure check
- [ ] Clear, scannable headings using h1>h2>h3 hierarchy.
- [ ] Numbered steps for procedures.
- [ ] Bullet points for lists.
- [ ] Short paragraphs (2-3 sentences max).
Accessibility & inclusivity check
- [ ] Alt-text provided for every image.