A practical checklist to reference before submitting work:

Voice & tone check

• [ ] Does this sound like we're talking to a friend about music?
• [ ] Are we being supportive rather than corporate?
• [ ] Is our "fan-first" attitude clear?
• [ ] Are we using active voice whenever possible?

Language check

• [ ] British English spellings (organiser, colour, programme).
• [ ] Contractions where appropriate (we'll, you're, it's).
• [ ] DICE-specific vocabulary (Wait List, Fan Guarantee, Get Tickets).
• [ ] No unnecessary jargon or corporate speak.

Structure check

• [ ] Clear, scannable headings using h1>h2>h3 hierarchy.
• [ ] Numbered steps for procedures.
• [ ] Bullet points for lists.
• [ ] Short paragraphs (2-3 sentences max).

Accessibility & inclusivity check

• [ ] Alt-text provided for every image.