Navigate to the breadcrumb (top-left of page).
Select DICE Editorial Style Guide. This brings you back to the Table of Contents.
Select the next page you want to see from the TOC.
The DICE.fm style guide helps writers achieve consistency, clarity, and usability in everything we publish. It covers user-facing web and app interface copy, help centre content, system notifications, internal documentation, and event listings. Rather than a marketing or brand guide, this guide aims to help anyone in any department tasked with writing documentation.
To get you started, here’s a little insight into how to find what you’re looking for— in both a content-organisation and a functional-navigational sense.
We optimised this guide for mobile. Consult it with desktop or check in on your mobile device. It works both ways.
Refer to relevant sections based on whatever task you're working on.
| Page | Kinds of topics it covers |
|---|---|
| Editorial standards | Tone, grammar, punctuation, formatting, regional style, and fan-first language. |
| General branding elements | Voice, tone, typography, color, heading structure, approved vocabulary, and logo use. |
| Writing style & language guidelines | Language neutrality, cultural sensitivity, tone adaptation for different media, and maintaining a fan-first approach. |
| Reusable content blocks | Standardised templates and best practices for reusable content blocks. |
| Accessibility and usability | Accessibility standards like clear link text, proper headings, image alt-text, accessible instructions, and concise, mobile-friendly language for all users. |
| Global and cross-cultural considerations | Using inclusive language, avoiding local references, ensuring translation-friendliness, and collaborating with local teams for worldwide relevance. |
| Appendix A, B, C | Reference content |
Two major tools will help you navigate the guide: breadcrumbs for moving between pages and a side navigation menu for moving within pages.
In the top left of every topic page, you’ll see breadcrumbs that tell you exactly what page you’re on. These breadcrumbs can also take you back to the TOC (described below). You can return to the TOC and then navigate to another page using the procedure below, or you can click the Next topic hyperlink at the bottom of every topic page.
To navigate to another page
Navigate to the breadcrumb (top-left of page).
Select DICE Editorial Style Guide. This brings you back to the Table of Contents.
Select the next page you want to see from the TOC.
Once on a topic page, you can navigate to specific topics within that page using the sidebar navigation. You’ll find this on the right of the page.
To navigate to a specific topic