![The dice “Fan” mascot looking upward. The text reads “For Internal Technical Writers, Developers, and Context/UX Teams”

Prepared by: Dustin J Allen & Kristina Ibrahim](attachment:ad0ffa4f-d2ea-4ea2-b1d6-af7871124337:image.png)

"DICE's voice is direct, human, and fan-first. We talk like real people, not like corporations."

Table of contents

Intro

1. Editorial standards

2. General branding elements

3. Writing style & language guidelines

4. Reusable content blocks

5. Accessibility and usability

6. Global and cross-cultural considerations

Appendix A: Content quality checklist

Appendix B: Converting business language to fan-first style

Appendix C: Date abbreviations

Version History

Bibliography & Works Cited